Ricky is a British-Jamaican video director with a passion for impactful visual content. Ricky has collaborated with celebrities and artists such as Skepta, Marcus Rashford and Jorja Smith as well as brands like Nike, Vogue and Amazon. His unique lens transcends stereotypes, radiating grace & authenticity. Rickys’ work with renowned brands highlights his culturally unique tone, which have functioned as an important voice for the Black community and other underrepresented communities. His content provides an alternative perspective, which is apparent in his spots, YOUTUBE BLACK EXCELLENCE and INSTAGRAM BLACK PERSPECTIVES.